April 2011
1 post
4 tags
What your Yiayia Doesn't Know
Creative Types,
Again I have to praise some great advertising! Yesterday I was smoking cigars with a long time friend (who is not of the advertising species like us) and he went on and on about a series of TV Commercials for a certain brand of hummus.
I am sure you know the series of which I speak….you know the ones in which the Greek Yiayia (Grandmother) calls her granddaughter a...
March 2011
1 post
4 tags
Slainte! Happy St. Patrick's Day 2011
Hello Creative Types,
It has been awhile since my last post but in my own defense I must say. I’m busy. Today I wanted to write about a couple of books I think are must reads for any entrepreneurs or creative types who want to expand their minds and perhaps learn to take a different view of business, innovation and creativity.
Read:
What Would Google Do by Jeff Davis
This is a very...
January 2011
1 post
5 tags
The Reality of Redemption
If you have watched television, listened to the radio or visited Youtube in the last 48 hours you have probably heard or seen the story of the homeless voiceover artist Ted Williams.
Dateline Columbus, Ohio. A reporter interviews the homeless man with the golden voice then publishes his story and viola that homeless man appears this morning on the TODAY show with Matt and Meredith.
Ted Williams...
October 2010
2 posts
4 tags
Happy Halloween
Creative Types,
Just a quick note to say well done!!!! The quality of this years crop of Halloween commercials has been pretty great. In fact I was so in the spirit after seeing a couple of these fun commercials that I jumped in the car and drove to my local hardware store to pick up one of those inflatables for my front yard. I thought to myself “Why not put up a fun and festive...
3 tags
Scary Political Commercials BOO!
Dear Creative Types,
Today I write as a viewer not an “ad guy”. Here we are just days away from Halloween and I have never been so scared in my life! Scared to death of watching another political ad!
Here in our nations capitol we are besieged by political advertising from Virginia, Maryland, The District of Columbia and West Virginia. One evening recently the rest of the...
September 2010
3 posts
5 tags
Phone Number or Webpage?
Hello Creative Types!
Saw a commercial today that reminded me that I needed to vent about another little something about script writing.
When I write scripts for clients I focus on either the telephone number or the url of the business but never both. And more and more I encourage clients to go with the url mostly.
You say, “but wait…..I have a cool vanity phone number”. ...
6 tags
All is Revealed
The fall television season is upon us. We have been hammered with promos for The Event, warned that our favorite show has been moved to a “better night and time” and we have been told that if we miss a single episode of a new show we will be LOST (no pun intended) and never able to catch up. Apparently there have already been football games touted as “the game of the...
4 tags
Something So Right!
Greetings Creative Types!
This past weekend I took a few days to visit family in North Carolina. On Friday night my wife and I were lucky enough to attend a baseball game in Durham featuring the Durham Bulls the minor league team made nationally famous in 1988 by the movie Bull Durham. No, Nuke LaLoosh was not on the mound and Kevin Costner was not behind home plate urging actor Tim Robbins on...
August 2010
5 posts
Why waste your money?
Greetings Creative Types,
So today I wanted to share some thoughts with you about BAD ADVERTISING. Look let’s be honest, we have all seen them and the commercial posted here is a perfect example of local advertising that went really wrong.
I am sure this insurance agency is a good one and the agents are very good at what they do however they should stick to insurance and not acting.
...
Joy of Christmas in August
Hello Creative Types!
Here is is August 10th and approaching 100 degrees and yet I find myself pondering the outcome of our new venture Kringle Call.
You see for years I like many of my voiceover artist colleagues have been called upon to “play” Santa on the telephone for the random neice, nephew, neighbor’s kid etc. Last Christmas Eve after a call to a couple darling...
Tomato.....Tomaaato
Hello Creative Types:
I grew up in a household with a mother from Waco, Texas and a father from Brooklyn, New York so the “Tomato…Tomaaato” conversation was part of the daily ritual. Luckily for the family peace my parents didn’t challenge each others pronunciation of the word potato opting instead just to use the word “taters”.
The whole concept of how...
July 2010
5 posts
tumblrbot asked: WHERE WOULD YOU MOST LIKE TO VISIT ON YOUR PLANET?
Finally Friday!
Greetings Creative Types!
So here we are another Friday. Just a few more hours and the weekend is underway. How many people out there can actually say they are 100% focused on Friday?
Hey I know its tough but lets push through and focus on the payoff. I am Mr. ADHD 2010 and trying to focus on a Friday is extremely difficult for me but I have developed a tried and true (for me anyway)...
Conveniently Located?
Happy Thursday Creative Types!
I write dozens of scripts each month and I would like to say I have learned a few things along the way. For a script to be effective it must generate a positive consumer reaction,meaning the listener or viewer must have received information that they find compelling enough to react to the advertising message.
Top 3 things that are not compelling:
1) Conveniently...
Down the Rabbit Hole
Hello “creative types”,
Today I come to you at the end of a busy and productive day. And have decided that today is the day I would begin our blog.
Let’s get the bragging out of the way first.
Top things this Who did today:
New Contract for radio commercials for Virginia Cardiovascular Specialist www.vacardio.com
Completed television commercials for my friends at Pulse...