Why waste your money?

Greetings Creative Types,

So today I wanted to share some thoughts with you about BAD ADVERTISING.  Look let’s be honest, we have all seen them and the commercial posted here is a perfect example of local advertising that went really wrong.

I am sure this insurance agency is a good one and the agents are very good at what they do however they should stick to insurance and not acting.  

Local advertisers are courageous. They expect and deserve results from their advertising.  When you think about it the local advertiser has so much more at stake when they advertise. The advertising must work!

There are no guarantees in advertising, however the best advice I can give a local advertiser is to use a professional to create your advertising message. The cost of hiring a professional is a small price to pay when you consider how much you have riding on your advertising.  When interviewing prospective production companies ask to see their work, ask for references and most importantly make sure they do a thorough needs analysis with you.  There are many camera guys who make commercials. What a local advertiser needs is a Commercial guy who has cameras.  The ability to look through a lens does not make one a marketing expert.  

So before you make the investment in advertising… fire yourself as the Creative Director and bring in a pro.  Consider this.  You wouldn’t go to the finest restaurant in town and cook your own meal…would you?

~The Head Who~