All is Revealed
The fall television season is upon us. We have been hammered with promos for The Event, warned that our favorite show has been moved to a “better night and time” and we have been told that if we miss a single episode of a new show we will be LOST (no pun intended) and never able to catch up. Apparently there have already been football games touted as “the game of the season”. Ladies and gentleman I give you marketing at it’s best.
What is the lesson we learn from the barrage of new programming promos from the networks? FREQUENCY……HELLO!
As a marketing professional I have heard numerous clients say things like “oh I tried TV it doesn’t work” or “Radio and TV advertising is a waste so why bother, nobody watches the commercials”. When I hear things like this I want to wrap my arms around that spurned advertiser and apologize for the media professional who led them down the path to poor results.
I can remember my little league baseball coach saying over and over again…”the more at-bats the more hits”. This little pearl of wisdom applies to advertising. If you are going to invest the money for radio or television then you better commit yourself to FREQUENCY.
The other part of the equation of course is the creative message. But I will save that for the next blog.
~The Head Who~
